Who we are

SB&G CoLab is a startup partnership programme initiated by Sky Betting & Gaming and supported by corporate innovation specialist L Marks.

Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of 1300 employees and a strong track record of innovation.

With additional offices in Sheffield, London, Rome and Munich the business has expanded internationally into Italy and has plans to do the same in Germany soon.  

As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products - Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. Its success means it has risen to be the biggest online player by customer numbers in the UK market. 

 In 2015 Sky Betting & Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. 

Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting & Gaming in connection with the sale.

L Marks is a corporate innovation specialist and early-stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services.

Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best small businesses.

They work with clients such as John Lewis, BMW and International Airlines Group (IAG) to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation.

Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for small businesses to test and grow their product with a major partner.